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Prompts, portals and policy moves: Inman’s Top 5

2025-12-19 17:28
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Prompts, portals and policy moves: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. The post Prompts, portals and policy moves: Inman’s ...

Every Friday, we round up the most popular, most read, most critical stories of the week to give you a quick catchup on the big headlines you might have missed in the hustle and bustle of the workweek. Here’s this week’s Top 5 as chosen by our readers.

P.S. Don’t miss The Download, our weekly column that breaks down one of the week’s top stories and equips you with what you’ll need to meet next Monday head-on.

7 AI prompts that will help real estate agents win big in 2026

AI prompts for real estate agents

The agents who embrace artificial intelligence, build local authority and deepen their value will dominate the next market cycle, Jimmy Burgess writes.

Analyst: Portals like Zillow face ‘long-term risk’ from Google real estate experiment

Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals.

Zillow stalemate with Chicago’s MLS looks like it’s coming to a head

In a weekend email to its members, Chicago’s MRED MLS warned that Zillow had been contacting subscribers to say there may be “disruptions” starting in the new year.

Brian Walshe found guilty of first-degree murder

Brian Walshe guilty verdict

The Massachusetts art fraudster has been found guilty of killing, dismembering and disposing of his wife, real estate executive Ana Walshe.

NAR in 2025: staff shakeups, risk reduction and policy moves

NAR CEO Nykia Wright

In 2025, NAR focused on policies, listening and responding to members’ concerns. Here’s how the organization and its leaders navigated an industry in turmoil.

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Topics: NAR | Zillow Show Comments Hide Comments Sign up for Inman’s Morning Headlines What you need to know to start your day with all the latest industry developments Sign me up By submitting your email address, you agree to receive marketing emails from Inman. Success! Thank you for subscribing to Morning Headlines. Read Next Interactive: A reversal in this major region stalled the inventory rally Interactive: A reversal in this major region stalled the inventory rally part-time real estate agent $200K per year by Year 3: From part-time agent to powerhouse real estate email campaigns Why your real estate email campaigns aren’t converting (yet)  picture of Wall Street bull statue, showing the role the market plays in retirement for real estate agents Fannie Mae and Freddie Mac are quietly stockpiling mortgages More in Agent Los Angeles broker, CEO and SoCal luxury icon John Aaroe dies Los Angeles broker, CEO and SoCal luxury icon John Aaroe dies Google real estate search Google just entered real estate, but the real shift isn't about listings Google recommendations and reviews Don’t sleep on Google: 7 steps to get more 2026 recommendations proptech financial literacy Before you tap to invest: Bridging proptech’s financial literacy gap

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  • How the winter market creates soft power plays for buyers and sellers
  • Why your real estate email campaigns aren’t converting (yet) 

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NAR spent big on exec salaries, marketing and lobbying in 2024 NAR spent big on exec salaries, marketing and lobbying in 2024 Interactive: A reversal in this major region stalled the inventory rally Interactive: A reversal in this major region stalled the inventory rally winter market strategies How the winter market creates soft power plays for buyers and sellers real estate email campaigns Why your real estate email campaigns aren’t converting (yet)