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Planitar’s new iGUIDE Site Plans extend virtual listings beyond interiors, giving buyers a full exterior view of properties.

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Virtual tours and floor plans have become table stakes in many real estate markets. But as buyer expectations evolve, Planitar — the company behind the iGUIDE camera and property visualization platform — is betting that interior-only views no longer tell the whole story.

This week, the Ontario–based proptech firm announced the launch of iGUIDE Site Plans, a new feature designed to extend digital property presentations beyond the walls of a home. The tool adds schematic exterior visualizations that show how buildings, land features and outdoor living spaces connect, offering buyers a more complete understanding of a property before they ever step inside.

“Virtual tours and floor plans have become an important part of how buyers explore homes, but they don’t always provide the full picture,” said Skylar Lawrence-LeBel, vice president of growth for Planitar. “Buyers want to understand not just the home and how the interior fits and flows, but how the property as a whole comes together. With iGUIDE Site Plans, we’re helping agents deliver a complete property perspective.”

Bridging the inside-outside gap

Traditional listing media often focus on interior layout and visual appeal, leaving buyers to piece together how outdoor spaces, such as patios, accessory structures, driveways and landscaping, fit into the broader property footprint.

iGUIDE Site Plans are designed to close that gap. The schematic overview allows buyers to evaluate how interior living areas connect to exterior features, how land is utilized and whether the property aligns with their needs, potentially reducing uncertainty and repetitive follow-up questions before showings.

For agents, the addition represents another listing asset generated from a single capture workflow. iGUIDE users can now create immersive walkthroughs, interior floor plans and exterior site plans from a single dataset. It’s a consolidation that Planitar says helps maintain consistency and accuracy across marketing materials.

The company frames the move as part of a broader shift toward more comprehensive digital property presentations, especially in competitive markets where listing media can influence early buyer engagement.

New opportunities for media partners

The launch may also appeal to photographers and marketing vendors who rely on iGUIDE for listing capture. By adding site plans to their service offerings, creators can position themselves as full-property visualization providers rather than interior-focused vendors.

Reed Fish, executive creative director at Southern California-based Upmarket Media, said the new feature has already expanded his firm’s value proposition.

“iGUIDE’s Site Plan add-on elevates our offerings to our clients and finally makes us a true one-stop shop for real estate marketing,” Fish said. “The finished product is a hit with agents and buyers alike, as a property’s full scope can be easily explored online.”

Alongside Site Plans, Planitar introduced Branded Property Overviews, customizable interior floor plans that allow agents and brokerages to embed their branding directly into listing materials.

Lawrence-LeBel described the feature as a way to turn floor plans into consistent brand touchpoints, reinforcing professionalism and presentation quality across teams.

“A single capture delivers a complete, agent-branded property presentation, providing enhanced agent credibility and buyer confidence,” he said.

A push toward fuller digital listings

The expansion reflects a broader industry trend toward richer digital property experiences — tools that help buyers evaluate fit, layout and lifestyle compatibility earlier in the process.

Since iGUIDE emphasizes that site plans are schematic visualizations — not legal surveys or certified measurements — the company positions the feature as a practical decision-making aid rather than a technical boundary document.

Founded in 2013, Planitar built iGUIDE as an integrated hardware-and-software platform for capturing virtual tours, measurements and floor plans. The addition of exterior site visualization signals a move toward more holistic property representation that mirrors how buyers increasingly shop: digitally first, physically second.

Email Nick Pipitone

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