COO Rich Hayes says 400,000 property-owning subscribers put their home up for sale last year, which was worth £2 billion in commission to agents.
5th Feb 20260 739 1 minute read David Callaghan
Zoopla has revealed a 37% jump in the number of homeowners listing their properties for sale on the portal last year.
Around 400,000 property-owning subscribers took the plunge in 2025, which was worth £2 billion in sales commission for agents, Zoopla says.
High valueIn 2025, Zoopla’s homeowner audience grew by 1.2 million to over 5 million subscribers.
This demonstrates the success of its focus on building a high value homeowner audience, according to the portal.
Growing the number of high quality sales instructions is a key pillar in our strategy.”
Rich Hayes, Chief Operating Officer (pictured) at Zoopla, says: “We are investing to help agents grow their businesses with a focus on driving tangible return on investment through high-quality homeowners, market-leading products, and unique data and insights.
“Growing the number of high quality sales instructions is a key pillar in our strategy. Zoopla is the UK’s leading destination for home valuation, with 67% of consumers choosing us first when valuing their home,” he says.
Educated sellers“It’s fantastic to see this strength translate into 400,000 educated sellers going on to list their properties last year.
“As we continue to innovate at pace, we’re confident that this audience of five million homeowners will continue to grow in both size and quality which in turn will generate further value for our agent partners in 2026.”
Early reboundEstate agents had more homes to sell on average now than in any other January for eight years, Zoopla said last month.
Each agent had 32 properties on the books at the start of the year, highlighting the “early rebound” after the ‘Budget lull’ in the last few months.
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TagsChestertons Zoopla 5th Feb 20260 739 1 minute read David Callaghan Share Facebook X LinkedIn Share via Email